“Everybody’s an SEO expert until a real SEO expert walks in.”

The demand for SEO in the past decade has opened up new opportunities for everyone. As the price of ads has kept growing, more and more businesses target SEO to capture the free traffic it offers.

This makes SEO one of the most in-demand skills in 2021 and will continue to be so for the time to come.

If you talk about India’s best live SEO courses, I can’t think of many better.

The HIIT SEO program by Sanjay Shenoy is one of its kind and tops my list of the best live SEO training program or courses in India.

This blog post is my complete review of the High-Intensity Incentivised Training (HIIT) for SEO by Sanjay Shenoy.

Before we begin, a little something about Sanjay Shenoy.

Who is Sanjay Shenoy?

Sanjay Shenoy

Sanjay is not a new name in the digital marketing space in India.

Having started his digital marketing journey at the age of 19, Sanjay has built a solid reputation in the industry. He has worked with some of the best start-ups in India and is a co-founder of PixelTrack.

He has trained more than 10,000 students in Search Engine Optimization (SEO) and Content marketing in the last three years. So, he has experience.

On a personal note, I already knew Sanjay’s prowess in SEO because I had attended one of his SEO courses a few years back. So, joining his dedicated SEO program, HIIT SEO, for me was a no-brainer.

Oh, and he’s a charming personality, one of those who give these positive vibes.

You can apply by clicking on the button below. PS: It’s not an affiliate link.

HIIT SEO curriculum

The HIIT SEO program is eight weeks long and covers everything you need to know about Search Engine Optimization.

In the HIIT SEO program’s launch webinar, Sanjay paints a week-by-week roadmap of the program. He talks about the program’s overall structure and the rules you need to follow throughout.   

HIIT SEO curriculum

Following is the curriculum of the program:

Week 0: HIIT SEO orientation

It covers the what, why, and how of choosing a niche. After you understand your niche, you have to buy a domain to set up your WordPress Blog. Sanjay provides one year of free hosting by WPX for your blog.

Week 1: Basics of SEO

Discover the basic concepts of SEO and how search engines work. Sanjay also talks about the various ranking factors and the setting up of Google Search Console, Google Analytics, and Google Alerts.

Week 2: Keywords Research

This week includes the what, why, and how of advanced keyword research and how to size up the competition.

Week 3: On-Page SEO

This week covers the different elements of On-Page SEO and how you can optimize your webpage using these components to write SEO-friendly content for your audience.

Week 4: Techincal SEO

This week covers the topics like Robots.txt file, Page Speed, Sitemap, and website security (Why HTTPS?). This was easily one of my favorite weeks.

Week 5: Off-Page SEO (The Basics)

This week covers the topic of backlinks: what they are, why they are essential, and their types. Other concepts discussed during that week include Anchor text and its types, Link Quality, and Backlink Profile.

Week 6: Off-Page SEO (Link Building)

In continuation of last week’s lesson on Backlinks, this week covers the various advanced link-building methods.

Week 7: Local SEO

The penultimate week covers the nitty-gritty of local SEO, from setting up your GMB (Google My Business) profiles to building website backlinks via citations.

Week 8: SEO Audit and Strategy

Talk about saving the best for the last; the final week gives you a deep dive into SEO Audits and building strategies that makes you win in business. This week is absolute madness. This week alone is worth the cost. The cheatsheet shared is a codebreaker.

A week after the final chapter, you’ll get a friendly farewell. Nothing fancy. Just one closing to a fantastic SEO program chapter.

Sounds swell, right?

Sanjay’s live webinar session for every week takes place on Zoom and lasts 90-120 minutes, depending on the QnA session at the end of the training.

Moreover, there is a dedicated QnA session taken up every week by Shreyas Vinns, Sanjay’s second in command.

If you have any doubts from the original session or the assignment, rest assured, they’ll be solved by the ‘ever so cool’ Shreyas. You will have no doubts.

The recordings for all these sessions will be made available to you in the resource sheet and later in an LMS at the end of the program.

With that said, the HIIT SEO curriculum mentioned above might get updated in the future and is totally at Sanjay’s discretion.

Who is the HIIT SEO course meant for?

If you ever find yourself calling an ‘SEO Expert’ on platforms like LinkedIn, you might want to stop. There are too many fake experts. You know who you are.

As Sanjay mentions, there’s nothing like an SEO expert. It’s all about optimizing the user experience. So, if you’re dealing with SEO, you’re more of a user experience specialist.

Since the course starts from the very basics (no previous technical skills required), all you need is the willingness to learn. Oh, and most importantly, taking action.

The ‘High-Intensity’ part of this unique SEO training program is no joke. You’ll see when you get the assignments.

So, if you fall into any one of the following categories, you can look to enroll in the course:

  • Content writers
  • Bloggers
  • Digital Marketers enthusiasts
  • Affiliate marketers
  • Professionals who wish to switch careers
  • Business owners who want to get more business
  • Students who want to learn one of the most in-demand skills


When I say that the HIIT SEO program is one of India’s best SEO courses, I mean every word. But what is it that makes it so unique? Well, here are some points.

1. The Principle of HIIT SEO

HIIT SEO is based on the idea of execution. As Sanjay rightly mentions, SEO is not a knowledge issue but an execution issue.

The program is designed for you to take action and achieve results. And to do that, you’ll work on live projects.

This project will be your website where you’ll learn to write Search Engine Optimized articles and learn about SEO’s various elements.

2. HIIT SEO Community

The HIIT SEO community is an exclusive Whatsapp group. The beauty of the community is that everyone helps each other out.

One of the most beautiful sights in the group was during the assignment submission day. That day used to be proper comedy stuff. Everybody motivating and crying foul over not being able to finish the assignment. But we all got through in the end.

And there’s no doubt when I say that the time we’ve spent together was quite cherishable—the extraordinary Batch 3 of this excellent SEO program.

3. HIIT SEO Assignments

For every lesson we learned for that week, there was an assignment we needed to submit for the same.

There’s no exaggeration when I say that these assignments were no walk in the park. You had to put in the effort and go all the way.

The idea was pretty simple and involved taking action after watching that week’s session video. The assignment involved writing long SEO articles based on your niche and executing whatever we learned in that week.

Another motivation for doing the assignment was that we got certified only if we completed six out of the eight assignments.

Oh, and also the cashback.

4. HIIT SEO Cashback

HIIT SEO Cashback

Another beautiful concept of this SEO program was its cashback. So, for every assignment you completed, you would get a cashback.

Yeah! You heard it right. Submit the assignment and get paid for it.

So, essentially, the HIIT SEO program is practically free. You have to submit a refundable deposit, which gets released when your assignment gets accepted.

Truth be told, you get way more than you paid for.

5. Free access to Pro Tools and Softwares

Ah! Don’t we all love the free stuff? And what we get here is some of the most mouth-watering deals. These include:

  • World’s fastest hosting WPX hosting for one year worth Rs21,000 (annual)
  • Astra Pro High-Performance WordPress theme (not sure if it’s annual or lifetime)
  • WP Rocket Premium WordPress plugin worth Rs3700 (annual)
  • RankMath Pro premium SEO plugin worth Rs5000 (annual)
  • Pre-recorded Ultimate SEO Playbook course by Sanjay Shenoy (lifetime access)
  • Pre-recorded Content Marketing Mastery course by Sanjay Shenoy (lifetime access)
  • Access to the recording of the Weekend Content Workshop by Sanjay Shenoy (lifetime access)
  • Grammarly annual premium license worth Rs10,000 (annual). This offer was available only for a limited number of people.

I don’t know about you, but this is a loot; a no-brainer.

6. Exceptional Mentor

Apart from Sanjay, who teaches us all these concepts, we also had a mentor in Shreyas Vinns.

Sanjay says that Shreyas is equally knowledgeable and as good as him, and I can’t agree more.

But the one thing I loved about Shreyas more than anything was that he answered all the doubts with such calmness. Imagine if Rahul Dravid were teaching SEO, you’d know how I feel, basics done right.

7. Course completion rate

I was a student of Batch 3 (January to March 2021) of the HIIT SEO program. In my batch, 93 out of 110 participants completed this high-intensity incentivized SEO training program, which roughly translates to 85% completion.

That’s an outstanding achievement considering the average online course and live training completion rate, which stands below 10%.

Dare I say more!

8. Certification for HIIT SEO

To be eligible to receive the HIIT SEO program’s certificate, it is critical that you successfully submit six out of the eight assignments.

If that condition is fulfilled, you’ll get a nice blockchain-verified certificate for this excellent SEO program.

Here’s the copy of the valid Etherium certificate (Blockchain) issued to me for completing the HIIT SEO program by Sanjay Shenoy. You can verify my HIIT SEO certificate by clicking here.

HIIT SEO certification

Cost of HIIT SEO

The HIIT SEO program for Batch 3 was priced at INR 25000 + GST, which rounded off to INR 29500 (~400$). But the cool thing is that if you finish all your assignments, you get the full 25K back.

So, it’s more like a free online course on SEO.

Now, it may seem a significant investment, but it’s worth every penny. There’s a way higher return for your investment. So, rest assured.

That being said, you must take action too.

You won’t get the cashback just because you want it. You have to earn it by finishing the assignments by the said deadline.

Frequently Asked Questions about HIIT SEO

Q1. What is the duration of the program?

Batch 4 of the HIIT SEO program was eight weeks long, with a new component of SEO discussed every week. In addition, the weekly live webinar is 2 hours long with a separate doubt session.

Q2. What is the cost of the program?

The cost of the program for batch 4 of HIIT SEO was Rs 25,000 + GST. The price may be subject to changes in the future.

Q3. How can I attend this program?

You can attend this program live on a Zoom call every week. You’ll also get the recording of that week’s lesson on both Zoom and YouTube.

Q4. Are the bonus offered in the program real?

Yes, the bonuses offered are 100% real. Even I thought, how can Sanjay give away so much in bonus. But then the idea is always to make the offer irresistible.

Q5. Is HIIT SEO free?

The HIIT SEO program is designed to receive cashback for every assignment you complete. So, if you complete all your assignments, you get back every penny you paid minus the taxes (GST).

Q6. Is HIIT SEO worth it?

You bet! I have attended lots of courses. But the way Sanjay teaches is like none other. I have learned more from this one program than I have from all others. Sanjay’s track record for the program speaks for itself.

Q7. What are the requirements of HIIT SEO?

After paying for the program, all you need is to buy a domain for your website. That’s like a 10-15$ investment. Rest, leave everything to Sanjay.

Q8. How much time is dedicated to the HIIT SEO program?

You are looking at an average time of 5-6 hours a week, a couple of hours for the live session, and the rest for completing the assignment.

If you have any questions, drop me a message. I’ll be more than happy to help.

A personal view on HIIT SEO

On a personal note, I believe that the HIIT SEO is one of the best SEO live training programs or courses in India’s digital market space.

Before joining the program, I was confident about my knowledge of SEO.

I never considered myself an expert, but I was confident about my SEO skills.

But it didn’t take long before I ate the humble pie. And this pie tastes incredible. Jokes aside, I think the HIIT SEO program is one of the best SEO online courses in India.

I feel way more confident than I did before. As such, I consider this investment as one of the best I ever made.

All you need to have is a computer with a stable internet connection. That’s all you need to get started.

All things said, at the end of the day, patience is the winning virtue. SEO takes time. There’s no magic wand. You can start seeing results in a week; more realistically, you’re looking at a few months before you see the magic happen before you.

SEO Later! Gator!