“Everybody’s an SEO expert until a real SEO expert walks in.”

The demand for SEO in the past decade has opened up new opportunities for everyone. As the price of ads has kept growing, more and more businesses target SEO to capture the free traffic it offers.

This makes SEO one of the most in-demand skills in 2021 and will continue to be so for the time to come.

If you talk about India’s best live SEO courses, I can’t think of much better.

The HIIT SEO program by Sanjay Shenoy is one of its kind and tops my list of the best live SEO training program or courses in India.

In this remarkable program, you get to learn a concept in SEO every week and then complete tasks that are incentivized with cashback. You’ll be pushed out of your comfort zone as the challenges become more intense!

This blog post is my complete review of the High-Intensity Incentivized Training (HIIT) for SEO by Sanjay Shenoy.

Before we begin, a little something about Sanjay Shenoy.

Who is Sanjay Shenoy?

HIIT SEO by Sanjay Shenoy

Sanjay is not a new name in the digital marketing space in India.

Having started his digital marketing journey at the age of 19, Sanjay has built a solid reputation in the industry. He has worked with some of the best start-ups in India and is a co-founder of PixelTrack.

He has trained more than 10,000 students in Search Engine Optimization (SEO) and Content marketing in the last three years. So, he has experience.

SEO is a complicated and always-changing field. Sanjay’s program aims to help SEO beginners and intermediates gain a greater understanding of all the possibilities within this industry, so they can be prepared for what’s out there in today’s digital landscape. His approach will teach you how to personally manage your way through these changes over time – even if you’re already an expert!

On a personal note, I already knew Sanjay’s prowess in SEO because I had attended one of his SEO courses a few years back. So, joining his dedicated SEO program, HIIT SEO, for me was a no-brainer.

Oh, and he’s a charming personality, one of those who give these positive vibes.

HIIT SEO curriculum

The HIIT SEO program is ten weeks (+2 weeks if you count the orientation and graduation) long and covers everything you need to know about Search Engine Optimization. Everything!

In the HIIT SEO program’s launch webinar, Sanjay paints a week-by-week roadmap of the program. He talks about the program’s overall structure and the rules you need to follow throughout.   

HIIT SEO curriculum

Following is the curriculum of the program:

Week 0: HIIT SEO orientation

This session covers the what, why, and how of choosing a niche. After you understand your niche, you have to buy a domain to set up your WordPress Blog. Sanjay provides one year of free hosting by WPX for your blog.

Week 1: Basics of SEO

Discover the basic concepts of SEO and how search engines work this week. Sanjay also talks about the various ranking factors and the setting up of Google Search Console, Google Analytics, and Google Alerts.

Week 2: Keywords Research

Choosing the right keywords is 50% success in SEO. This week includes the what, why, and how of advanced keyword research and how to size up the competition.

Week 3: On-Page SEO

This week covers the topic of On-Page SEO and its different elements. Further, you learn how to optimize your webpage using these components to write SEO-friendly content for your audience.

Week 4: Techincal SEO – Part 1

This week discusses the importance of having a site architecture and its importance for both users and the search engine. You also learn about topics like Robots.txt file, Sitemap, AMP, and the importance of interlinking between similar relevant posts. This was easily one of my favorite weeks.

Week 5: Techincal SEO – Part 2

This week discusses the importance of factors like Page Speed and website security (Why HTTPS?). You’ll also learn about voice SEO

Week 6: Off-Page SEO – Part 1

This week covers the topic of backlinks: what are they, why they are essential, and their types. Other concepts discussed during that week include Link Quality, Backlink types, and Backlink Profile.

Week 7: Off-Page SEO – Part 2

In continuation of last week’s lesson on Backlinks, this week covers the various advanced link-building methods, importance of anchor text, and approaches to building backlinks.

Week 8: Local SEO

This week covers the nitty-gritty of local SEO, from setting up your GMB (Google My Business) profiles to optimizing them to building website backlinks via citations. You’ll also learn about the various factors impacting Local SEO.

Week 9: YouTube SEO

The penultimate week gives you a deep dive into the SEO for videos. You see, SEO for content writing is not enough. If you desire that edge, you need to focus on SEO-friendly videos to boost your content. This week covers that aspect. You’ll learn the various factors impacting YouTube SEO, optimizing videos, performing keyword research, and much more.

Week 10: SEO Audit, SEO Strategy, and Proposal

Talk about saving the best for the last. This week teaches you how to perform a complete SEO audit from scratch, set prices, and build strategies that make you win in business. This week is absolute madness. This week alone is worth the cost. The cheatsheet shared is a codebreaker.

A week after the final chapter, you’ll get a friendly farewell. Nothing fancy. Just one closing to a fantastic SEO program chapter.

Sounds swell, right?

Register for the launch Webinar by clicking the button below. The new batch starts from 10th August 2021.

PS: This is an affiliate link. It does not affect your final price, and I get sponsored a few cups of coffee from Sanjay.

Sanjay’s live webinar every week takes place on Zoom and lasts 90-120 minutes, depending on the QnA session at the end of the training.

Moreover, a dedicated QnA session taken up every week by Shreyas Vinns, Sanjay’s second in command.

If you have any doubts from the original session or the assignment, rest assured, they’ll be solved by the ‘ever so cool’ Shreyas. You will have no doubts.

The recordings for all these sessions will be available to you in the resource sheet and later in an LMS at the end of the program.

With that said, the HIIT SEO curriculum mentioned above might get updated in the future and is totally at Sanjay’s discretion.

Who is the HIIT SEO course meant for?

If you ever find yourself calling an ‘SEO Expert’ on platforms like LinkedIn, you might want to stop. There are too many fake experts. You know who you are.

As Sanjay mentions, there’s nothing like an SEO expert. It’s all about optimizing the user experience. So, if you’re dealing with SEO, you’re more of a user experience specialist.

Since the course starts from the very basics (no previous technical skills required), all you need is the willingness to learn. Oh, and most importantly, taking action.

The ‘High-Intensity’ part of this unique SEO training program is no joke. You’ll see when you get the assignments.

So, if you fall into any one of the following categories, you can look to enroll in the course:

  • Content writers
  • Bloggers
  • Digital Marketers enthusiasts
  • Affiliate marketers
  • Professionals who wish to switch careers
  • Business owners who want to get more business
  • Students who wish to learn one of the most in-demand skills
  • Digital Coaches


When I say that the HIIT SEO program is one of India’s best SEO courses, I mean every word. But what is it that makes it so unique? Well, here are some points.

1. The Principle of HIIT SEO

HIIT SEO is based on the idea of execution. As Sanjay rightly mentions, SEO is not a knowledge issue but an execution issue.

The program is designed for you to take action and achieve results. And to do that, you’ll work on live projects.

This project will be your website, where you’ll learn to write Search Engine Optimized articles and learn about SEO’s various elements.

2. HIIT SEO Community

The HIIT SEO community is an exclusive Whatsapp group. The beauty of the community is that everyone helps each other out.

One of the most beautiful sights in the group was during the assignment submission day. That day used to be proper comedy stuff. Everybody motivating and crying foul over not being able to finish the assignment. But we all got through in the end.

And there’s no doubt when I say that the time we’ve spent together was quite cherishable—the extraordinary Batch 3 of this excellent SEO program.

It’s been more than 6 months now, and the group is still as lively as it was on day 1 of the program. Truly precious.

3. HIIT SEO Assignments

For every lesson we learned for that week, there is an assignment you need to submit for the same. And you get 7 days for submission.

There’s no exaggeration when I say that these assignments were no walk in the park. You had to put in the effort and go all the way.

The idea was pretty simple and involved taking action after watching that week’s session video. The assignment involved writing long SEO articles based on your niche and executing whatever we learned that week.

Another motivation for doing the assignment is that you get certified only if you complete eight out of the ten assignments.

Oh, and also the cashback.

4. HIIT SEO Cashback

HIIT SEO Cashback

Another beautiful concept of this SEO program was its cashback system. So, for every assignment you completed, you would get a cashback.

Yeah! You heard it right. Submit the assignment and get paid for it. You receive cash in your bank account (via UPI).

Each assignment is worth Rs 1000. So, if you successfully submit all ten of your assignments, you get Rs 10,000 as cashback. Isn’t it crazy?

The idea of giving cashback is quite revolutionary and there’s a science behind it.

According to cognitive mathematical psychologists, Amos Tversky and his associate Daniel Kahneman, loss aversion is a cognitive bias that describes how people value losses more than gains.

So, if you finish your assignments, you prevent yourself from losing money and instead gain some.

This philosophy has shown great results for the initial batches, including mine. The completion rates stand above 85%, which is crazy when you look at the standard online course completion rates of 5%.


And truth be told, you get way more than you paid for.

Register for the launch Webinar by clicking the button below. The new batch starts from 10th August 2021.

5. Free access to Pro Tools and Softwares

Ah! Don’t we all love the free stuff? And what we get here are some of the most mouth-watering bonuses!

These include:

  • Astra Pro High-Performance WordPress theme (not sure if it’s annual or lifetime)
  • WPX Hosting for 3 months worth Rs 5,250
  • WP Rocket Premium WordPress plugin worth Rs3700 (annual)
  • RankMath Pro premium SEO plugin worth Rs5000 (annual)
  • Pre-recorded Ultimate SEO Playbook course by Sanjay Shenoy (lifetime access)
  • Pre-recorded Content Marketing Mastery course by Sanjay Shenoy (lifetime access)
  • Access to the recording of the Weekend Content Workshop by Sanjay Shenoy (lifetime access)
  • Blockchain verified digital certificate
  • Access to WhatsApp group (no exaggeration, but arguably priceless)

I don’t know about you, but this is a loot; a no-brainer.

6. Exceptional Mentor

Apart from Sanjay, who teaches us all these concepts, we also had a mentor in Shreyas Vinns.

Sanjay says that Shreyas is equally knowledgeable and as good as him, and I can’t agree more.

The one thing I loved about Shreyas more than anything was that he answered all the doubts with such calmness. Imagine if Rahul Dravid were teaching SEO, you’d know how I feel, basics done right.

7. Course completion rate

I was a student of Batch 3 (January to March 2021) of the HIIT SEO program. In my batch, 93 out of 110 participants completed this high-intensity incentivized SEO training program, which roughly translates to 85% completion.

That’s an outstanding achievement considering the average online course and live training completion rate, which stands at around 5%.

Dare I say more!

8. Certification for HIIT SEO

To be eligible to receive the HIIT SEO program’s certificate, it is critical that you successfully submit eight out of the ten assignments.

If that condition is fulfilled, you’ll get a nice blockchain-verified certificate for this excellent SEO program.

Here’s the copy of the valid Etherium certificate (Blockchain) issued to me for completing the HIIT SEO program by Sanjay Shenoy. You can verify my HIIT SEO certificate by clicking here.

HIIT SEO certification

Cost of HIIT SEO

The HIIT SEO program is priced at INR 17999 + GST, which comes to Rs 21,239/-

Now, it may seem like a significant investment, but it’s worth every penny. And don’t forget that if you finish all your assignments, you get cashback up to Rs 10,000. Also, don’t forget the awesome bonuses you get along with. There’s a way higher return for your investment. So, rest assured. That being said, you must take action too.

You won’t get the cashback just because you want it. You have to earn it by finishing the assignments by the said deadline.

The price for the upcoming batch will be released in the launch webinar. Please register for the same and find out the offer and the various surprises waiting for you.

Register for the launch Webinar by clicking the button below. The new batch starts from 10th August 2021.

A personal view on HIIT SEO

On a personal note, I believe that the HIIT SEO is one of the best SEO live training programs or courses in India’s digital market space.

Before joining the program, I was confident about my knowledge of SEO.

I never considered myself an expert, but I was confident about my SEO skills.

But it didn’t take long before I ate the humble pie. And this pie tastes incredible. Jokes aside, I think the HIIT SEO program is one of the best SEO online courses in India.

I feel way more confident than I did before. As such, I consider this investment as one of the best I have ever made.

All you need to have is a computer with a stable internet connection. That’s all you need to get started.

All things said, at the end of the day, patience is the winning virtue. SEO takes time. There’s no magic wand. You can start seeing results in a week; more realistically, you’re looking at a few months before you see the magic happen before you.

SEO Later! Gator!

Frequently Asked Questions about HIIT SEO

Q1. What is the duration of the HIIT SEO program?

The HIIT SEO program covers 10 modules over ten weeks, with a new component of SEO discussed every week. In addition, there is an orientation and a graduation week too, which takes the program duration to 12 weeks.

Q2. What is the cost of the HIIT SEO program?

The cost of the program for batch 4 of HIIT SEO was Rs 25,000 + GST. The price may be subject to changes in the future.

Q3. How can I attend the HIIT SEO program?

You can attend this program live on a Zoom call every week. In case you miss the live session, you’ll also get the recording of that week’s lesson on both Zoom and YouTube.

Q4. Are the bonus offered in the HIIT SEO program real?

Yes, the bonuses offered are 100% real. Even I thought, how can Sanjay give away so much in bonus. But then the idea is always to make the offer irresistible.

Q5. Is HIIT SEO free?

No. You have to pay to enroll in the program. HIIT SEO is designed in a way that you receive cash back for every assignment you submit successfully. So, if you complete all your assignments, you can earn Rs 10,000 (10 modules * Rs 1000 each) you paid.

Q6. Is HIIT SEO worth it?

You bet! I have attended lots of courses. But the way Sanjay teaches is like none other. I have learned more from this one program than I have from all others. Sanjay’s track record for the program speaks for itself.

Q7. What are the requirements of HIIT SEO?

After paying for the program, all you need is to buy a domain for your website. That’s like a Rs 650-900 investment. Rest, leave everything to Sanjay.

Q8. How much time is dedicated to the HIIT SEO program?

You are looking at an average time of 7-8 hours a week: a couple of hours for the live session, one hour for the QnA session, and the rest for completing the assignment.

Q9. Is this program meant for beginners?

The program is designed to help beginners and intermediates of SEO internet marketing. Not only do you learn something new, but the information is applicable for anyone in SEO or interested in learning more about it!

Q10. How will I get my cashback?

You will get your cash back in the form of a UPI payment (abc@okhdfcbank, xyz@okaxis, etc.) one week after the assignment submission deadline.

Q11. Will I get a GST invoice on the purchase of the program?


Q12. What if I’m not satisfied with the program?

If you don’t LOVE the HIIT SEO program, Sanjay insists that you get 100% of your money back. Moreover, he will even absorb the payment gateway fees. So, HIIT SEO is 100% risk-free.

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